THE MAKE UP WARDROBE

Fresh, Flawless, Classic, Bold

Key words: Glow, Dewy, Skincare Hybrids, Healthy-looking, Clean-girl/boy, Hydration, Effortless, Lightweight

Finishes:

• Glowy

• Dewy

• Buildable Coverage

• Flush of Color

• Glass-finish

When describing this look use fresh, playful language that captures the youthful energy of these skincare-makeup hybrids.

Spotlight the natural active ingredients, sensorial textures, and effortless application.

Emphasize how the formulas not only feel refreshing but also deliver real skincare benefits thanks to dedicated ingredients.

Products

1
HYDRA-DOSE HA BOOSTER

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Hydrating, and brightening essence quickly absorbed into the skin, leaving it ready for the next skincare steps.

• Lightweight watery formula

• Precise dispenser

• Refreshing sensation

1
GLOW BOUNCE CERAMIDE CREAM

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An ultra-sensorial cream for all-day comfort that boosts radiance. It works seamlessly under makeup, enhancing its longevity and results.

• Luxurious packaging

• Refillable format

• Glowly & Bouncy Formula

1
NOURI-LIP BERRY SCRUB

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A hydrating scrub that gently buffs and smooths dry lips while maintaining moisture, making it the perfect prep for any lip color.

• Luxury and cute format

• Melty texture

• Easy application

1
NO-PUFF CAFFEINE EYE PATCHES

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Under-eye patches pack that reduce puffiness and dark circles in just 15 minutes.

• Fashionable and instagrammable product

• Endearing reusable tin case

• Easy application

1
RE-BIRTH NIACINAMIDE SERUM

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A serum to boost radiance, deliver 24H hydration, and instantly support the skin barrier.

• Lightweight and soft formula

• Elegant and practical packaging

• Immediate penetration

Guidelines

Skin

• Even: A good foundation applied to a well-groomed skin will ensure a perfect complexion.

• Illuminate: a touch of blush and an illuminator will make the face harmonious.

Eyes

Uniform: with a makeup base for the eyelids.

Outline: with a crayon, kajal or eyeliner. Keep it sharp & clean. No smudges/no smoky effect.

Highlight: look should be harmonious & discrete, with eyeshadows from the current collection.

Lips

Outline: the contour of the lips with a crayon of the same color chosen for the lipstick / Lip gloss.

Enhance: the lips, with a lipstick or a lip gloss. Use colors from the seasonal collection.

Shade: Lipstick with an intense color, such as red shades, must be applied perfectly. It cannot appear imperfect or smudged. Nude or pink shades are also possible. No lipstick at all is not an option for female Beauty advisors.

Not allowed:

• No Make Up

• Excessive Make Up

• Chipped nail polish

• Bare lips

• Overly flashy costume jewelry

• Wrinkled or stained outfits

• Chewing gum

• Bad Breath

• Smoke odor on clothes and hands

FRESH LOOK

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